Navigate life after losing a loved one.
Allay guides you through everything that comes after loss. The admin, the finances, the grief. So you don't have to figure it out alone.
RM499 for a full year of support.
Families are unprepared for what comes after a loss. The calls, the accounts, the forms. All while you're still in shock.
On average to settle a loved one's affairs. And billions in assets go unclaimed because families didn't know they existed.
No guide. No checklist. No one to call. Just silence where support should be. Allay is here to change that.
Here's how Allay helps.
Your personalised checklist
We build you a timeline tailored to your family's needs, so you know exactly what needs to be done now and what can come later.
Guides you through 60+ tasks
From arranging the funeral to claiming insurance, notifying the banks, withdrawing KWSP, cancelling subscriptions and more. So you don't miss a thing.
Every tool to get the job done
Whether it's finding a lawyer, managing your loved one's estate or writing a eulogy, our tools are built to save you time and effort.
Library of answers and support
Articles, guides and definitions covering everything from probate to grief. So you always know what's happening and never feel lost.
Families feel more supported and less lost during their hardest days.
Saved on average. Less time researching, less time making costly mistakes.
Saved or recovered. From knowing what to expect, making better choices and benefits most families never knew existed.
"I spent my whole career in life insurance. When my dad passed, I genuinely thought I'd be fine. I wasn't. If I struggled this much, I don't know how everyone else manages without something like this."
Graham
Shah Alam, Selangor
Frequently Asked Questions
How does the Allay app work?
Answer a few simple questions when you first log in and Allay will build you a personalised roadmap straight away.
Tap any task to see what to prepare, where to go and what to do.
Lean on our tools to manage the estate, notify loved ones, find verified service providers and identify benefits you may be entitled to. Our Library and Grief section are there whenever you need them.
Is my information safe with Allay?
Absolutely. Allay uses bank-grade encryption to protect your data, both in transit and at rest. Access is verified through a single-use code sent to your email. No passwords, nothing to steal.
All payments are handled entirely by Stripe, so Allay never sees or stores your card details. Your family's information is private by default and only visible to you.
Is Allay suitable for all Malaysians?
Absolutely, Allay is built for all Malaysians.
Simply select whether you'd like to use the Muslim or non-Muslim mode and the app will personalise everything accordingly.
Do I need to be the executor or next-of-kin?
Nope, Allay is for anyone who has lost a loved one.
How long does it take to sort everything out?
It varies. Malaysian families typically take around 24 months to navigate everything.
- Executors typically take 18 to 24 months
- Those handling financial or legal matters around 14 months
- Those helping with daily needs at least 12 months
My loved one passed away months ago. Can I still use Allay?
Absolutely, Allay can support you wherever you are in the process.
Where does your information come from?
Everything in Allay has been thoroughly researched and reviewed by subject matter experts.
It's not a substitute for personalised advice from your lawyer or accountant, but it'll give you a solid foundation to understand what's happening and what to do.
Do I need to download anything?
Nope, Allay is a web app.
Once you sign up, simply tap the Log In button above to access it from any device, anytime.
Is Allay available in my country?
Allay is currently only available in Malaysia. We're working on bringing Allay to more countries in the future, so stay tuned.
You don't have to do this alone.
Everything you need to navigate loss in Malaysia, in one place.