Your competitors offer a payout.
You offer a lifeline.
In one of the most competitive and regulated industries in the world, the death claim is your one moment to truly stand out. Allay helps you make it count.
Families are left with more than grief.
The calls, the accounts, the forms. All while still in shock.
The claim feels cold.
Forms and documents they've never heard of. A process that feels clinical and indifferent at the exact moment families need warmth the most.
Support ends too soon.
The payout goes out. The relationship goes quiet. And the family is left to figure out the rest alone.
The opportunity is left on the table.
Bereaved beneficiaries are over 50% more likely to seek protection for themselves in the year following a loss, making them the warmest leads an insurer will ever have. Most never seize it.
There's a better way.
The death claim doesn't have to be the end of the relationship. It can be the beginning of one.
How Allay works with your team.
You offer Allay as part of the claims experience.
When a death claim is made, the beneficiary receives access to Allay, a dedicated bereavement support platform that guides them through everything that comes after loss.
Allay takes it from there.
Practical guidance, task management, grief support and a dedicated Care Manager. Everything a grieving family needs, delivered with warmth and care, under your brand.
You stay present for up to 2 years.
While Allay supports the family through their journey, you remain meaningfully present in their lives, building trust, deepening the relationship and positioning your brand as one that genuinely goes beyond the payout.
What this means for your business.
Beneficiaries get instant, practical help from day one.
Death claims feel empathetic, not transactional.
Stay present in beneficiaries' lives for over 2 years.
3x more likely to convert a beneficiary into a customer.
Ready to go beyond the payout?
Every family deserves support after loss. Help us make it happen.