You want to help.
But flowers fade in a week.
Allay guides grieving families through everything that comes after loss. For the same price as flowers, give them a full year of practical support.
RM499 for a full year of support.
When someone you care about is grieving, you want to do something.
Flowers feel beautiful but brief. A fruit basket feels practical but impersonal. A sympathy card feels heartfelt but insufficient.
The truth is, none of these things address what a grieving family actually faces: the paperwork, the finances, the legal processes, the emotional weight of it all.
They show you care, but they don’t actually help.
Here’s how Allay helps them.
A plan for what comes next
A personalised roadmap shows them what to do now and what can wait.
Guidance through every task
From insurance claims to KWSP withdrawals, each task explained step by step: what to prepare, where to go, what to do.
Tools that save them time
Message drafts for telling loved ones. Verified funeral homes and estate lawyers. A way to find benefits they might otherwise miss.
Support for the quieter moments
When the paperwork slows down, the grief doesn’t. The grief section is there whenever they need it.
Flowers vs Allay
| Features | Flowers |  |
|---|---|---|
| Lasts | A week | A year |
| Helps with paperwork | ||
| Supports through grief | ||
| What you need to send it | Funeral venue and timing | Just their email |
| Works for every family | Not always | Yes, any faith |
| Price | RM450 to RM1,000+ | RM499 only |
Keep the flowers if you like, but add something that lasts.
One payment of RM499 for a full year, no monthly fees.
Enter their email, that's all we need from you.
We'll let them know and send them instructions to get started.
“I felt so helpless watching my best friend lose her mum. I didn’t know what to say or what to do, so I said and did very little. Gifting Allay was my way to lighten her load and let her know that I care and want to help.”
Rina
Gifted to a best friend.
Frequently Asked Questions
Is it too soon to gift Allay?
Not at all.
The first few weeks are when the paperwork piles up and they can start whenever they’re ready.
Their loved one passed away months ago. Can I still gift Allay?
Absolutely, Allay can support them wherever they are in the process.
What does the recipient get?
An email from us with simple instructions, then a full year of access to the Allay web app.
Will they know it’s from me?
That’s up to you, you can share your name or stay anonymous.
When does the year start?
When they activate their account, not when you pay.
Now you can show up for them.
Instead of “let me know if you need anything,” give them something they’ll use.